Viral formatsViral trends
“Upside Down” transition
Creators flip the camera on the beat of Diana Ross's “Upside Down” to reveal a new outfit, look or place.
Worldwide, including Egypt, on TikTok and Instagram
The idea for Nescafé
Flip from a sleepy morning to wide awake, revealing a can of Nescafé ready-to-drink on the beat.
Product: Nescafé Ready-to-Drink cold coffee
Watch out: Needs rights to the song, and there are almost no MENA posts yet.
Nescafé fit
50/100
Medium fit
Medium fit
Trend score worldwide
78
Trend score in MENA
7
Right now
GrowingAct within days