Early signalsViral trends
Abdulaziz Louis' new song
Saudi creators post night-drive clips with lyrics from Abdulaziz Louis' new release, billed as “October's song”.
KSA, on TikTok
The idea for Nescafé
A late-night drive with a can of Nescafé ready-to-drink cold coffee, set to the song's lyrics.
Product: Nescafé Ready-to-Drink cold coffee
Watch out: Small so far, and only in KSA. Needs music rights, and the mood is melancholic.
Nescafé fit
59/100
Medium fit
Medium fit
Trend score worldwide
20
Trend score in MENA
20
Right now
SteadyAct within 1–2 weeks