Viral formatsViral trends
“Loading 0% to 100%” mornings
Creators film their getting-ready routine as a loading bar, from 0% when they wake up to 100% when they're ready to go.
Worldwide, on TikTok and Instagram
The idea for Nescafé
Make the first sip of Nescafé the step that fills the bar: “It all starts with a Nescafé”, told as a loading bar.
Product: Nescafé 3in1
Watch out: Popular in Europe, but not seen in MENA yet.
Nescafé fit
48/100
Medium fit
Medium fit
Trend score worldwide
76
Trend score in MENA
Not seen yet
Right now
GrowingAct within days