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Trending in MENACoffee trends

Iced Coffee at Home

Creators film themselves making iced coffee at home, step by step, with the recipe on screen. Strongest in Egypt.

KSA, Egypt, on TikTok

The idea for Nescafé

A three-step iced coffee with Nescafé, filmed by creators in Egypt and the Gulf: no machine, no café queue.

Product: Nescafé Espresso Concentrate

Watch out: Use Espresso Concentrate in the UAE and Egypt, and Nescafé Gold in KSA until Concentrate launches there.

Nescafé fit

79/100
High fit

Trend score worldwide

63

Trend score in MENA

60

Right now

SteadySeveral weeks left