Trending worldwideViral trends
“Getting robbed, but I'm working”
People film themselves glued to their phone while someone takes their bag, with captions like “getting robbed but I'm replying to a client”. The joke: work comes first.
Worldwide, including UAE, Egypt, on TikTok and Instagram
The idea for Nescafé
Turn it to coffee: “Someone's taking my bag, but nobody touches my Nescafé.” A quick office-life joke with a 3in1 sachet.
Product: Nescafé 3in1
Watch out: Keep it clearly a joke about busy work, not about crime.
Nescafé fit
62/100
High fit
High fit
Trend score worldwide
73
Trend score in MENA
14
Right now
GrowingAct within days