Early signalsAbout Nescafé
Instant coffee iced latte hack
Creators make café-style iced lattes with instant coffee and no machine, sometimes with Nescafé.
Worldwide, including Egypt, on TikTok
The idea for Nescafé
“No machine? No problem”: a 30-second iced latte with Nescafé Gold, led by local creators.
Product: Nescafé Espresso Concentrate
Watch out: Still small, and mostly in the US so far.
Nescafé fit
78/100
High fit
High fit
Trend score worldwide
34
Trend score in MENA
6
Right now
SteadySeveral weeks left