Early signalsViral trends
Café-hopping in Riyadh
Saudi creators share short clips of café interiors and their drinks in Riyadh and Qassim, all set to the same sound (“Jeetek” by Fouad Abdulwahed).
KSA, on TikTok
The idea for Nescafé
Bring café-hopping home: a Saudi creator films a “my home café” tour with a Nescafé Gold latte, set to the same sound.
Product: Nescafé Gold
Watch out: Still small. Don't show or name real cafés.
Nescafé fit
69/100
High fit
High fit
Trend score worldwide
9
Trend score in MENA
19
Right now
SteadyAct within 1–2 weeks