Early signalsViral trends
“Kan Ya Ma Kan” throwback edits
Egyptian creators pair Rawan Bin Hussain's song “Kan Ya Ma Kan” with classic Egyptian film scenes and jokey captions.
Egypt, on TikTok
The idea for Nescafé
A retro, film-style “once upon a time” story in Egypt, with the red Nescafé mug as the hero of the morning.
Product: Nescafé Classic / Red Mug
Watch out: Check the music rights first, and avoid the song during Ramadan.
Nescafé fit
65/100
High fit
High fit
Trend score worldwide
25
Trend score in MENA
52
Right now
SteadyAct within 1–2 weeks